I grew up in my father’s letterpress printshop in Los Angeles. I never wanted anything remotely to do with it. Letterpress printing wasn't cool in the 70s and 80s.
The apple doesn’t fall far from the tree though, and I ended up studying graphic design and absorbing much of my fathers wisdom on book arts, the craft of good design and typography.
I went on to work at a large digital agency in Europe for 10 years as a designer and UX practitioner on digital projects for clients like Vodafone, BMW and General Motors. Eventually I moved into creative project management, then methodology and workflow/process design. I was working more in PowerPoint and Excel than Photoshop and Illustrator.
After leaving my corporate job, I launched e.m.papers, a printable stationery design shop and discovered the fun of design licensing. I continue to keep a toe in the digital design/UX waters and take on at least two freelance projects a year.